Due to the development of social media tools, the uses and gra-tifications theory has gained different importance and has begun being res-haped. When looking at studies in the field, the uses and gratifications theory has been developed for many years to understand the needs and gratificati-ons related to the use of traditional mass media. Based on recent studies, the uses and gratifications theory is suitable for new media studies, especially in comparisons and definitions, and studies in this direction have increased. These studies aim to explain how individuals use social media and determine what satisfaction active users get from social media platforms and what is required in this direction. While traditional studies have emphasized the masses and the passive nature of audiences and readers, new media studies show new media users form a more conscious and active audience. While spending time on so-cial media, users can simultaneously watch videos, share, write comments, click on a like button, and actively use all other features of social media tools. Based on the uses and gratifications theory, this study will evaluate academic studies regarding social media and focus on the concept of the active user. In this con-text; the study aims to reconsider the relevant literature review on uses and gra-tifications theory in the context of recent applications in social media. Therefore, the study’s main goal is to reanalyze the uses and gratifications theory, which emerged when traditional media was the determining factor, with regard to new media, in which social media has become determinant.